Using the Web for a Good Cause

A few days ago, while under the weather, Darren thought about the future of Soap Operas. This reminded me of something similar which I consider to be out of date. I’ve often wonder why charitable organizations insist on calling me at home to ask for money. Personally, I just treat these organizations the same as telemarketers. Tut, tut you say..I know, I know, but I just don’t like being disturbed at dinner time and thus refuse to donate to anyone who requests by phone.

Raising money is tough, but the Web seems to be a pretty effective means. I’m just wrapping up the most wonderful book called “Three Cups of Tea“. At the end of the book, the authors lists how we can continue the work started by Greg Mortenson and how we can help. Of course spreading the word about the book and letting everyone know that they should read it is the best way, but visiting their website and the charitable organization’s website, are other ways to get further information. Additionally, by following the link on their website, all purchases of the book and all other Amazon purchases will generate 7% of proceeds to the Central Asia Institute. Kudos to Amazon!

Other organizations have made it quite easy for users to create profiles and raise money. Just a few weeks ago, a friend mentioned that he was participating in a 24 hour yoga relay to raise money for kids suffering from Aids and HIV. He simply sent an email, I clicked the link, inserted my credit card details, and now my name and contribution amount appears next to a thermometer on the charity site. Easy as pie.

My friend Karis, sent me an email just a few minutes ago telling me about the Animal Rescue not getting enough daily clicks on their website to get free food donated to rescued animals. I’m not sure logistically how this works, but simply by clicking the link, the site is able to raise money. This kind of button as been used on many charity sites.

These methods of raising money seem pretty good to me. Do we still need “telemarketers” calling us at home?

One comment:

  1. I’ve said it before and I’ll say it again. Cold calling people at home is dead – its intrusive and offensive. Social media is a real alternative for charities and causes looking to build their communities. With social media and the Internet you can spread the word organically and virally rather than through pressure and pain tactics. Nice post!

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