Over the last two days I attended a self-employment workshop at the Sunshine Coast Employment Center, offered by Cassandra Gierden of Prophet Coaching. A valuable idea she offered was to create your own personal “yellow pages” – get out and meet somebody from every possible profession you can think of.
The idea is to be of service to your clients no matter what they need. If they can’t make an appointment with you, don’t just ask to reschedule. Ask them if they need a mechanic and refer them to a great one.
You can make the creation of your yellow pages like a scavenger hunt for yourself: find X contacts by X time.
The concept of serving your clients, no matter the need, is similar to what this blog and indeed many successful sites are all about. Share a little information or service for free, and you become a valuable resource that stays top-of-mind. In the end isn’t that what marketing is all about?