The thing I like about websites is that they can do a lot of stuff for you — kind of like an assistant.
I chatted recently with a woman who launched a business and is now about to “launch” a family. She spent the past year building her consulting practice and is now stepping away to devote time to her new addition. “So, no need to bother with a website,” was her thought.
Here’s the thing. If she steps away from the marketplace completely, she truly disappears. All the momentum gained by getting out in front of the people and telling her story in the past year will be lost. And when she does come back, it’ll be from scratch. Again.
Everyone knows from science class long ago that the hardest part of rolling a heavy boulder is getting it moving to start. Better to keep it going, even at a slow roll, than stop and try to restart from a state of rest.
The point is, with a minimum of effort your website becomes your agent, representing you in your absence. And when you are ready to come back, it won’t be like you’ve disappeared altogether and are starting from zero.