I recently purchased a copy of Jason Beaird’s book “The Principles of Beautiful Web Design“. I must admit that I was skeptical when I purchased it. Unfortunately I’m one of those people who are influenced greatly by design. and thus tend to judge my books by their cover. Having just finished reading “Transcending CSS” which was exceptional, beautifully laid out and with a great looking cover, I didn’t think that a book which such a boring looking one would be very interesting. And the sentence “You don’t need to go to art school to design great looking web sites!” on the back also didn’t make me feel at ease. I know quite a few graphic designers whose face turns purple just hearing that kind of statement.
Thus I had very low expectations for this book and yet I would recommend it to anyone. The book is extremely informative, full of great images and resources and Jason does deliver what he promises. A simple, easy-to-follow guide illustrated with plenty of full-colour examples. This book is ideal for people who are just starting to get into web design, programmers who routinely build “somewhat dull” looking web applications or people like me who have been designing for years. I didn’t go to art school and so don’t know the fundamentals of design. I learned everything from the seat of my pants. I sure wish I had read this book years ago.