Lift Strategies

Lift Strategies

Jen De Tracey of Lift Strategies, is one of Canada’s Top Marketing Experts. I worked with Jen years ago on her first WordPress site and had the pleasure of collaborating with her on this latest version. Being aware of marketing and usability trends, Jen’s first requirement was to service visitors who use their phones or tablets to read her blog. This led us to freshen up the site by giving it more white space, bigger fonts and re-organize content.

A gorgeous design was created by Matt Stobo who not only came up with a new look, but also carefully thought of the flow of the information on the website which is a big part of usability.

The WordPress site was built using my starter theme as usual and I used fittext on the home page and the page headings. This jQuery plugin makes it very handy for headlines to look great on all devices.

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Version One VC

Boris Wertz, a partner at Canadian venture capital firm Version One Ventures and I, have been working together for several years. Throughout this relationship, I’ve had the pleasure of working on various iterations of his website.

This latest project consisted on making the content accessible to all platforms via a responsive design and simplifying the design. Working with Angela and Jason, content was edited and and Jason provided a great design concept allowing much more white space and less clutter.

jQuery isotope was used to set up the portfolio section, allowing us to easily filter between types of projects. This wonderful jQuery plugin is the perfect tool to create layouts that respond well to different screen sizes.

The result is a website that provides clear messaging and puts emphasis on the blog component.

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Plugin In BC

Plug In BC is an initiative co-chaired by the BC Ministry of Energy and Mines and BC Hydro to lay the groundwork for plug-in electric vehicles and related electric charging infrastructure in British Columbia. It is a broad collaboration between the Province of BC, BC Hydro, the Fraser Basin Council, several academic institutions, regional governments, and over 100 communities and businesses.

The purpose of the Plug in BC website is to serve as a hub of information for existing and future electric vehicle owners. When the Fraser Basin Council approached me to help with their website development they stressed the importance of featuring many different types of content from resources, events, bulletins (posts) and general information.

As a result, the website was developed with several custom content types and taxonomies to easily accommodate these different types of content as well as provide different layouts for each. This makes the site intuitive for both visitors and to administer in the back end.

The design was done in house by the Fraser Basin Council and proved to be a great collaboration exercise. From the very beginning of the project, I worked alongside the in-house designer and provided input and guidance throughout the design and content strategy phase. It was a pleasure to work with such a great team and the final website is delightful.

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Publishing @ SFU

Simon Fraser University (SFU) is a public research university in British Columbia, offering programs from Accounting to World Literature. Working alongside Associate Professor of Professional Practice, Monique Sherrett, a revised website for the Publishing department was created.

With her passion for everything digital, working with Monique is always a pleasure. Content is always at the for front of any project and this was no exception. Content structure was carefully analyzed, re-organized, reviewed and revised. Based on the new content structure and SFU’s brand guidelines a beautiful design was crafted by Tyler Wilman.

A new WordPress theme was built using Tyler’s design and the usual WordPress  plugins which make working with this CMS such a breeze. The new Publishing @ SFU website will surely assist new students in learning about the various courses on offer and allow them to access it on any device.

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River Market

I had the pleasure of working with Christy Nyiri on the River Market website. Christy’s talents are many. She’s a designer, illustrator and developer. Working collaboratively, I set up the bulk of the site, put the majority of the content in place, adjusted the layout to accommodate the various breakpoints, created the required custom post types while she made final CSS adjustments to tighten the grid and refine the design. She also tackled the events section relentlessly an was able to get the Events Calendar plugin to display events as per her design wishes.

Not only was a fun colourful palette applied to the River Market website, the content was re-structured making it’s content easier to find and navigate. The shops located at the River Market were given their own custom post types and isotope was used allowing visitors to filter by category.

As always, the site was optimized for tablets and mobile phones.

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Emotive

Emotive is a campaign that raises awareness of plug-in electric vehicles in B.C. The campaign’s goal is to share with British Columbians how much FUN it is to drive an EV. This one page website offers advice and useful bits of information about electric vehicles and invites visitors to participate in their contest where they have the chance to win fabulous prizes including a trip for two to beautiful Whistler in a Modo EV (Nissan Leaf).

This one page website is powered by WordPress of course and looks great on mobiles devices. This website was created in collaboration with Edelman and the Fraser Basin Council.

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Powell Street Festival

The Powell Street Festival is an annual festival that takes place every summer in Oppenheimer park. This event is a celebration of Japanese Canadian arts, culture and heritage that features something for everyone: dance, music, film and video, visual arts, martial arts demos, amateur sumo tournament, craft vendors, traditional displays, and of course, tons of scrumptious Japanese food!

Kathy Shimizu, the web manager for the Powell Street Society, designed the website and we collaborated on converting her vision into an easily maintainable WordPress site. Custom Post types were set up for the artists and various widgets and sidebars were set up to accommodate the multiple types of information that needs to appear on the site.

Since a large portion of the audience will access the site during the festival on their mobile devices, careful attention was given to the responsiveness of the layout and the content output. Using the mobble plugin, conditionals were use to hide extraneous information such as large banners, on smaller devices to alleviate download times.

The last piece of the puzzle is the event schedule which will be completed in the next few weeks.

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Mendoza & Pangan

Mendoza & Pangan is a boutique law firm located in the Philippines. As a small law firm, Mendoza & Pangan focuses on building lasting relationships with a manageable client base, allowing them to offer a high level of dedicated, quality service.

Working on this website was a truly International affair. Not only did I have email communication with the partners in the Phillippines, but Christina Lauer, the designer recently moved to Copenhagen. We never once met, Skyped or discussed anything over the phone and yet the project was completed without a hitch.

Although the site’s design is simple, a few tricks were needed for the various screens. Thanks to mobble, I was able to use conditional statements to call different files for the mobile view. For example, you’ll notice that on your phone, the menu sits at the top and is two level deep, whilst the desktop and tablet versions display the menu below the main headline and is only one level deep. The use of these conditionals not only allow different display to adjust to the screen size, but I was also able to display smaller images on the phone allowing for faster download.

The result is an elegant website which looks great on all devices.

Oyama-Sausage-Co.

Oyama Sausage Co.

Ask any carnivore in Vancouver and you’ll know that Oyama Sausage is an institution. Providing quality charcuterie, ham, patés and an amazing assortment of cheese, Oyama is a weekly destination for most of us in Vancouver. Their previous website was flash based and thus difficult to update and impossible to use on the iPad. The team at Creative Engine did a marvellous job designing their new site. Beautiful imagery is used throughout the site since the food speaks for itself and tells the wonderful story of Oyama.

The site was built in WordPress and although relatively easy to update, I used advanced custom fields to allow carousel images to be updated and re-ordered. Custom fields are also used extensively to break out various content pieces such as in the recipe section. Overall the site is stunning and looks great on both tablets and mobile devices.

RapidMind-Solutions

Rapidmind Solutions

Rapidmind Solutions is a New Brunswick-based software company specializing in Sharepoint development. As one of the best Sharepoint development teams in Canada, their previous website was a wee bit tired-looking and in need of an update. They also needed a rebrand and content writing. Kathleen Moynahan was the perfect designer for this project. Not only did she design their new logo, icons and website, her experience working at Habaneros Consulting Group helped her understand the target audience and needs of this website.

The final WordPress site is fully responsive. A blog was also created and may be used when the team at Rapidmind Solutions feel the need to write.