Lift Strategies

Jen De Tracey of Lift Strategies, is one of Canada’s Top Marketing Experts. I worked with Jen years ago on her first WordPress site and had the pleasure of collaborating with her on this latest version. Being aware of marketing and usability trends, Jen’s first requirement was to service visitors who use their phones or tablets to read her blog. This led us to freshen up the site by giving it more white space, bigger fonts and re-organize content.

A gorgeous design was created by Matt Stobo who not only came up with a new look, but also carefully thought of the flow of the information on the website which is a big part of usability.

The WordPress site was built using my starter theme as usual and I used fittext on the home page and the page headings. This jQuery plugin makes it very handy for headlines to look great on all devices.