This latest version of the New Ventures BC (NVBC) site is my third WordPress theme for this wonderful organization. I’ve had the pleasure of working with Angie Schick for almost a decade and it’s been fascinating to see how the organization has evolved and taken shape.
The focus of this latest redesign was to update NVBC’s brand, re-organize the content and incorporate more images on the website. The initial brand refresh was carried out by Denim & Steel. Their team revised the logo, updated the web typography and set up a style guideline to provide the NVBC staff with a voice and tone to use on their website. Alongside this work, the sitemap was revised and content was trimmed down to remove redundancies, expired content and improve navigation.
Once the brand refresh approved, the website design was created. Once again, the team at Denim & Steel led the way and a single column website was designed. Large image banners were added on pages to add more visual elements and call out boxes were set up allowing editors to add testimonials or bios throughout content using shortcodes.
Since the launch of the NVBC site, the sitemap has morph yet again and content is constantly refined. The flexibility of the WordPress theme allows the NVBC team to take care of these changes as they feel appropriate.