Put your business on the Google map

Here’s an easy way for bricks and mortar businesses to reach new customers. Use Google Maps to point them to your front door!

When potential customers search Google Maps for information about a business in a specific area (e.g. Flower shop in Vancouver), they will find details like a business description, address, hours of operation, methods of payment, unique services, and even a coupon or a photo of your storefront.

It’s easy, free and takes just a few minutes to set up your business with Google Maps. Remember to use your keyphrases in your business description whenever possible.

Once you’re registered, Google Maps will send you a postcard to confirm your address before adding the listing. This may take a few weeks. When your business is on Google Maps, you can update or edit your listing at any time to improve its effectiveness.

What is Branding?

Before answering this question we need to establish what branding is not.
Branding is NOT a logo and it is certainly NOT marketing.

Successful branding is a combination of an authentic promise with a clear, aligned and consistent delivery. Why it is needed is because the promise and delivery are what build trust in your company and increase customer loyalty.

A great brand is earned.
Building a great brand takes time and needs constant attention. What you promise and deliver directly affects your customer’s experience. From the feeling generated by a brochure to a conversation with a customer service rep, each and every encounter a customer has with your brand needs to be considered, evaluated and aligned with who you are as a company and where your company stands in the market.

Read more…

Say A Lot Without Speaking A Word

I may have mentioned this before, but what I like about a website is that it can do a lot of stuff for you. For instance, you don’t actually have to talk to people in order to speak to them.

Liz from Market Navigators tells the following interesting story:

“I’ll never forget the first time it happened to me. I got a call from a woman asking about my entrepreneurs marketing program, wanting to sign up. I’m pretty good with names, but I didn’t recognize hers, so I asked how she’d found me.

Turns out someone had referred her, she checked out my website, and decided to buy. Just like that.

I didn’t have to explain, meet with her first, sell her on the value…none of that. The website did it all for me.

That was easy!”

Websites: Marketing Without Being There

Have I ever mentioned that what I like about websites is all the stuff they can do for you?

I saw a commercial a while back where a fellow arrived at the office first thing in the morning, put a fake steaming cup of coffee on this desk and then left for the day. All day long that cup sat there steaming. Everyone who stopped by his office to speak with him assumed they had just missed him. They thought he’d be “back in a minute” meanwhile he was out having fun, enjoying the sunshine.

A website is a little like that. You don’t actually have to be there, to be there.

Websites Can Do A Lot of Stuff

The thing I like about websites is that they can do a lot of stuff for you — kind of like an assistant.

I chatted recently with a woman who launched a business and is now about to “launch” a family. She spent the past year building her consulting practice and is now stepping away to devote time to her new addition. “So, no need to bother with a website,” was her thought.

Here’s the thing. If she steps away from the marketplace completely, she truly disappears. All the momentum gained by getting out in front of the people and telling her story in the past year will be lost. And when she does come back, it’ll be from scratch. Again.

Everyone knows from science class long ago that the hardest part of rolling a heavy boulder is getting it moving to start. Better to keep it going, even at a slow roll, than stop and try to restart from a state of rest.

The point is, with a minimum of effort your website becomes your agent, representing you in your absence. And when you are ready to come back, it won’t be like you’ve disappeared altogether and are starting from zero.