Writing and Publishing Posts in WordPress

If you are new to WordPress, one of the first thing you’ll need to learn is how to write and publish posts. This short video by Michael Pick covers this topic very elegantly. The video is a few years old and your dashboard may not look exactly the same, but the principles are the same and this should give you a great starting point.

Social Media works in mysterious ways

I’ve participated in a few “Ask The Experts” panels in the past few months and couldn’t help but notice that Social Media is quite the hot topic right now. People are very keen in learning how to use Twitter, Facebook, Linkedin, etc… Most attendees are curious about how it works, why anyone would invest the time and energy, what’s the ROI and if it’s the right avenue for their business. These are all good questions and there are simply no easy answer. It really depends on who your audience is and where they are.

A funny thing happened to me last Friday which demonstrates how complicated and unpredictable it is to explain the power of Social Media.

I have a Twitter account and follow mostly designers and WordPress developers. This allows me to find out about latest tips, tutorials and website development news. Cameron Moll posted a tweet to a “mesmerizing” YouTube video which caught my attention. I clicked the link and watched a video taken at Kuroshio Sea which is the 2nd largest aquarium in the world.

The video is indeed breathtaking, but I was curious about the music. I watched and listened to the video a couple of times and wanted to find out who was singing. Using my iPhone, I Shazammed it and got the name of the song, band and album. A quick search on YouTube led me to a video of Barcelona singing live in San Diego. I watched a few more videos and decided to visit Barcelona’s page on MySpace. Listened to a few more clips and then I was off to iTunes and bought the album.

I’m not sure that a marketer could have predicted this, but I’m convinced that Social Media is worth investing in.

Creative Promotional Video

Human FlipbookWith the popularity of YouTube growing, entrepreneurs are understandably excited by the potential of the medium. I’ve consulted with people who are looking at taking their basic web sites to the next level of web marketing, and heard things like “We’ve got to have video. Video is so popular now.” To which I say: maybe. It depends on the video and how you use it.

Unless the video content on your site is somehow great, nobody cares about that video except you and maybe your Mom.

“Great”, on the web, means meeting a need. That need can be to have a laugh, to learn something, to be inspired.

In other words to truly leverage video on the web, you have to create videos that will draw your customers to view them. At it’s best, the video will help new people discover your website.

A fun example of this is The Human Flipbook by the restaurant chain Ebert & Gerbert. This is so creative & wonderful, it was mentioned on a site that I subscribe to. Because the video was embedded in the page at Do Something Pretty I didn’t even realize I was watching a commercial until the end. By then, I was so impressed I didn’t mind.