Almost every week, I’m asked questions on the merit of social media. People are curious about why one would need to use facebook or twitter. My usual response is that social media works, but it only works if you make it work for you.
Of course it takes time and effort and you will need to moderate your social media accounts. Could you hire someone to do that for you? Sure, but you could also hire someone to look after your kids and raise them. Is that what you want?
In order to clearly explain what I mean by “making it work for you” I thought I would share what my process is and how I make it work for me.
Fortunately, I started early. I’ve been blogging since 2004, so blogging is part of my social media strategy. This strategy is no more than a word though. I don’t have a blogging schedule and I’m not very discipline. I write blog posts when I have something to say but I always write on topic.